A Harvard graduate, J. Randall “Randy” Waterfield is the Chairman of Waterfield Group, a diversified financial service company based in New York City. In 2016, J. Randall Waterfield was elected Chairman of YPO, a global leadership organization for chief executives. YPO recently published an article on negotiating at the next level.
Negotiating is part and parcel of doing business. Therefore, becoming a good negotiator is a key element of becoming a successful businessperson. However, many people misunderstand the concept of good negotiating and because of that, they approach negotiations with a winner-takes-all attitude. Good negotiating actually entails working side by side to develop mutually beneficial solutions. Negotiating is collaborating.
The first thing negotiating parties have to collaborate to uncover is each other’s interests. Here, they must be careful to differentiate interests and positions. Positions are derived from interests and arise from individual desires, needs, or fears. Take two people arguing over whether to open or close a library window. One party wants it closed, the other opened. These are their positions. The party that wants it opened wants fresh air while the party that wants it closed wants to avoid the draft. These are their individual interests.
To uncover the other party’s interests, good negotiators must learn to ask the right questions and listen actively. Once the other party’s interests are clear, good negotiators then embark on developing solutions that are agreeable to both parties.
Red Oak Partners
A business executive, J. Randall (Randy) Waterfield serves as Chairman of the Waterfield Group. J. Randall Waterfield also commits time to Red Oak Partners, LLC, where he sits on the board of directors.
A hedge fund manager, Red Oak Partners was launched in 2003 under the leadership of David Sandberg. The company and its team research and invest in small-cap companies under $500mm in market capitalization. Currently, it oversees two funds, both of which have annualized net returns far in excess of their benchmarks.
Red Oak’s long fund focuses on micro and small-cap North American public companies that are mispriced and have a less-than-optimal following, based on their performance. The Red Oak team does not have short exposure in this particular fund and, instead, looks to achieve long exposure in the 80 to 100 percent range. As of August 2015, the compound annual return reached 21.86 percent (please see Red Oak’s performance disclosures).
The firm’s long/short equity fund invests in micro and small-cap stocks. Like the long fund, investments that appear in the portfolio are those that are underfollowed and mispriced. The fund has performed well since its creation more than 14 years ago, and seeks to optimize after tax returns.
J. Randall Waterfield is affiliated with a number of businesses related to finance and technology. As the Chairman of Waterfield Holdings, J. Randall “Randy” Waterfield is also a board member of a number of companies, including Asure Software (NASDAQ: ASUR). The company creates workforce and workspace management software, all on a state-of-the art SAAS platform.
Software programs that help to provide better access and system integration for personnel meetings, and efficient asset utilization are very popular with companies of various sizes since they save time and enhance productivity. The products and services created by Asure Software are designed to assist businesses with room management, personnel scheduling, and equipment availability among many other functions.
This service is available on demand and does not require installation, upgrades, or maintenance. Asure also provides prompt customer support to assist businesses with customizing their services to meet their company’s needs and requirements.
J. Randall Waterfield (Randy), CFA, serve as chairman of the Waterfield Group, a firm that provides services in investment banking, asset management, and trading and principal investments. J. Randall Waterfield has made occasional appearances on the Fox Business Network (FBN), drawing on his experience in the financial industry to give interviews about subjects such as the FDIC, TARP, and the general state of the economy.
The Fox Business Network had its strongest year yet in 2015, closing out the year with record ratings among viewers across the board and in particular the coveted 25-54 age demographic. Specifically, the network increased its viewership by 123 percent overall and 178 percent among the target demographic.
This growth represents the largest increase among all cable networks in 2015. The channel hosted its first presidential debate on November 10, 2015; the debate vaulted FBN to the fourth rated cable primetime network for the week, the channel’s first time achieving a top-five rating since it debuted in 2007. To learn more about the Fox Business Network and its programs, visit its website at www.foxbusiness.com .
J. Randall Waterfield has been a Chartered Financial Analyst (CFA) since 1999. This credential is issued by the CFA Institute, an international organization that serves investment professionals. As chairman of the Waterfield Group and a renowned financial expert, J. Randall Waterfield enjoys the many benefits of his CFA membership. In order to join the organization, however, individuals must first pass a series of exams.
To be eligible for the CFA program, candidates must have a four-year undergraduate degree or be in the final year of an undergraduate program, four years of work experience, or a combination of the two that totals at least four years. To receive CFA certification, candidates must enroll in the program, which is divided into three levels, and pass three six-hour exams. The content of these levels becomes progressively more complex. On average, it takes candidates four years of study to receive their credential, and they report studying 300 hours or more to prepare for each of the three exams.
More information about the CFA Program exams and the CFA Institute can be found at the organization’s website, cfainstitute.org.